e.tv has replaced its primetime soap Rhythm City with soap opera House of Zwide that premiered on Monday 19 July and the show revolve around a “fashionable” Johannesburg family and the high-drama and ruthless ambition that marks the cut-throat fashion industry.
Amongst the creatives is the Cape Town Creative writer, Sibulele Siko-Shosha joining the House of Zwide writhing room.
Sibulele Siko-Shosha is a Capetonian-born entrepreneur, writer and TV Producer best known for her skilful navigation in the entertainment, advertising and media space, she attended Cape Peninsula University of Technology to attain a Diploma in Radio Broadcasting; Siko then followed that with studies at The University of Witswatersrand in Johannesburg – in pursue of a BA in International Relations, Politics and Media Studies. Following her passion for telling stories and writing, Sibulele Siko-Shosha begun as a freelancer for Move Magazine; then moved on to Content Manager for African Leader and Acumen Magazine. In 2007, she become the youngest and first black female Editor of business publication, Black Business Quarterly. After leaving her post as Editor in 2010, Sibulele Siko-Shosha put all energy towards her entrepreneurial journey by focusing on the creative agency – Dumile Brand Boutique. Through Dumile Brand Boutique, Sibulele Siko-Shosha has crafted an illustrious career for over a decade within the creative communication and advertising industry. This has earned her a reputation amongst her peers as a leading empowered black female businesswoman.
Dumile Brand Boutique, under the leadership of Siko-Shosha has redefined production and allowed Sibulele to extend her creative to TV Production. Running alongside the creative agency, Sibulele Siko-Shosha has branched out by further establishing her TV Production company – The Narrators Africa; which has been responsible for the production of Cape Town’s first Prime Time drama, Nkululeko, which aired on Mzansi Magic in 2018. Sibulele continued to produce an SABC 2 youth dramas Signal High and Snake Park – which were all met with high viewership.In 2019 Sibulele decided to amalgamate and redefine her business interest through forming The Dumile Group; a South African rooted, globally focused group of creative companies that service both the advertising and broadcasting spaces. This has contributed to recent success and new acquisition of exciting campaigns for the Group under Siko-Shosha; including being recently appointed agency to produce Marketing Content for MTN powered music streaming platform – Music Time.
“For me, storytelling is the pulse of connecting people. Whether it is through an advertising campaign, an experiential marketing exercise or a Television program; how one tells a story powerful as it influences how communities see and conduct themselves. I believe that it is very important that we own how we tell our stories on all media platforms and my one hope is that I successfully achieve that in my lifetime through Dumile Group and the work that we do,” adds Sibulele.
2021 sees Sibulele Siko-Shosha continue with to making major moves and big strides to take South Africa to the next level through her creative leadership.